Trove is the market leader in branded resale and trade-in for world-class brands and retailers such as Canada Goose, lululemon, Patagonia, REI, Levi’s, Arc’teryx, Allbirds, and more.

Why we invested

The global resale market tops $100 billion today and is expected to near $200 billion by 2025. Historically, brands have been left out of the resale market, despite their customers’ demand for pre-owned items – a missed opportunity for brands to reengage customers, find new customers, and drive real sustainability impact. Trove gives brands the tools they need to offer full circularity to their customers, reengaging old customers and delighting new ones.

Why this work matters

92 million tons of textile waste is produced every year. A Certified B Corporation, Trove offers a scalable branded recommerce solution to extend the life of millions of products that brands design, produce, and sell, creating more inclusive, less wasteful business models.